Blog

The Gold Watch Doesn’t Exist Anymore

How long have you been at your current job? Is it the only job you've ever had? My grandfather worked for the same company for decades and received the ubiquitous gold watch when he retired. His generation was synonymous with loyalty, consistency, and working the same 9-5 until they retired. This generation isn't the same....and … Continue reading The Gold Watch Doesn’t Exist Anymore

Entering the realm of an official Brand Ambassador

So I finally bit the bullet and took some of my own advice when it comes to micro-influencers.  I have finally accepted the opportunity to share my audience as a brand ambassador for Teami Blends. Teami Blends has been in the influencer space for a while, most notably hiring C and D- list celebrity influencers to … Continue reading Entering the realm of an official Brand Ambassador

Do More With Less or You Have To Pay

Facebook is not the marketing answer you think it is. It's time to readjust. More and more businesses are jumping to digital marketing and social media for their awareness and advertising. This is great until you realize that Facebook is becoming saturated and between their algorithm changes and a surplus in business pages (who are … Continue reading Do More With Less or You Have To Pay

Micro-Influencers and the power of the non-celebrity

I refuse to buy anything just because I celebrity told me to. I'm not alone in this and additionally, every time I see a major celebrity endorsing something my first thought is: Don't pay them and instead use that money to lower the price for the lowly, average, normal person... me. There has been a … Continue reading Micro-Influencers and the power of the non-celebrity

Why I unapologetically hate the term Millennial

Lazy, selfish, snowflake, entitled, sticker generation, and the list goes on and on and on. Whether you like it or not, the words are linked to the term Millennial and though I don't want to step into the PC trap of measuring my words, the marketer in me knows that semantics and keywords are crucial … Continue reading Why I unapologetically hate the term Millennial

How a beer slogan is actually the best life and business advice you can get.

There have been changes in this great region of Southwest Virginia with breweries like Deschutes, Ballast Point, and Starr Hill settling here and making this their second/third/fourth homes. In addition to these, we have Parkway Brewery, Soaring Ridge, and more and more breweries opening soon. From an economic development perspective, beer is enriching our area, … Continue reading How a beer slogan is actually the best life and business advice you can get.

Social Media: Why it isn’t a question of if you need, but which ones you need

No matter what type of business you have, the key to maintaining and growing your business starts with the customer knowing you exist. With mobile phones firmly gripped in everyone’s hands we are a growing mobile community with the Internet a click away. As a customer, how can I be your customer if I do not know … Continue reading Social Media: Why it isn’t a question of if you need, but which ones you need

My tribe wasn’t where I expected and I’m grateful.

I couldn't wait to graduate high school. I hated it...no scratch that, I don't think there is a strong enough word for that feeling. I breathed in, I breathed out, I walked the halls, and I plotted my escape. I was going to go to college, Davidson to be exact, and I was going to … Continue reading My tribe wasn’t where I expected and I’m grateful.