Do More With Less or You Have To Pay

Facebook is not the marketing answer you think it is. It’s time to readjust. More and more businesses are jumping to digital marketing and social media for their awareness and advertising. This is great until you realize that Facebook is becoming saturated and between their algorithm changes and a surplus in business pages (who are…

Micro-Influencers and the power of the non-celebrity

I refuse to buy anything just because I celebrity told me to. I’m not alone in this and additionally, every time I see a major celebrity endorsing something my first thought is: Don’t pay them and instead use that money to lower the price for the lowly, average, normal person… me. There has been a…

Why I unapologetically hate the term Millennial

Lazy, selfish, snowflake, entitled, sticker generation, and the list goes on and on and on. Whether you like it or not, the words are linked to the term Millennial and though I don’t want to step into the PC trap of measuring my words, the marketer in me knows that semantics and keywords are crucial…

How a beer slogan is actually the best life and business advice you can get.

There have been changes in this great region of Southwest Virginia with breweries like Deschutes, Ballast Point, and Starr Hill settling here and making this their second/third/fourth homes. In addition to these, we have Parkway Brewery, Soaring Ridge, and more and more breweries opening soon. From an economic development perspective, beer is enriching our area,…

My tribe wasn’t where I expected and I’m grateful.

I couldn’t wait to graduate high school. I hated it…no scratch that, I don’t think there is a strong enough word for that feeling. I breathed in, I breathed out, I walked the halls, and I plotted my escape. I was going to go to college, Davidson to be exact, and I was going to…

Review Sites and SEO Implications

By claiming your review sites and making sure they have accurate and keyword specific information, you are able to ensure that your customers can find you when they search on Google or Bing.